Digital Marketing

We work in a social industry, and a trusted referral is the most powerful marketing tool you can utilize to develop your business.  We believe the world is connected by six degrees of separation, and social media is an expansive reference network rife with potential customers.  Social media is no longer exclusively for socialites taking selfies or hilarious cat videos; social media has matured into a legitimate and invaluable marketing platform utilized by some of the world’s largest and most profitable companies. 

Success does not come from hashtags and @mentions alone.  To captivate user attention and retain viewership it is imperative you create content that is both informative, as well as visually appealing.  As your social media marketer, some of the services and guidance The Valais Group provides includes:

  • Bespoke Marketing Campaigns: Your business is unique, and you deserve a dedicated marketing department able to craft an engaging and impactful message that not only properly endorses your products and services, but also effectively resonates with your clients.  You are amazing at what you do, and we look forward to working collaboratively with you to create marketing campaigns that not only showcase your abilities, but also engages your audience.
  • Coordination and Socialization: Each social media platform is different, and there is distinctive content for each, but no content should be posted in a vacuum; research reports posted on LinkedIn can be endorsed on Facebook and Twitter, and Twitter posts can be saved to your LinkedIn profile for your connections to view.  Furthermore, as no man is an island, no profile should be isolated; it is called social media for a reason!  To truly realize the power of social media, you must make communication a two way street; become involved in social groups, follow and re-post content from industry leaders, and actively engage your friends and followers on a daily basis to build stronger connections.  Social media is an ecosystem, and we look forward to working with you to develop a comprehensive and holistic plan to fully leverage your social platforms.